Bonjour! 2024 Summer Olympics Begin in Paris, Peacock Looks to Rebound

By: Brent Shockley, Principal


Bonjour! 2024 Summer Olympics Begin In Paris, Peacock Looks To Rebound

The 2024 Summer Olympic games officially begin today and run through Sunday, August 11thThe opening ceremony will feature over 10,000 athletes aboard over 90 boats floating down the Seine River in Paris at 7:30pm local time and 1:30pm Eastern US time.  A few sports, such as football (soccer in the US), got an early start to their opening rounds on Wednesday, July 24th

A study by Oxford University found that nearly every Olympics since 1960 has gone over budget, by an average of 172%. The cost of the 2024 Paris games is expected to be approximately $10 billion, roughly 25% over its original budget.  However, this cost is well below recent Olympics.

Bonjour! 2024 Summer Olympics Begin In Paris, Peacock Looks To Rebound

The difference is largely due to event specific construction.  Unlike many host cities, 90% of the venues in the Paris Olympics are pre-existing.  The major capital expenditures include $1.6 billion for the Olympic Village, $190 million for the aquatics center, and $150 million for gymnastics and badminton. Los Angeles is utilizing a similar strategy to limit spending, along with private funding, to meet its ambitious budget of $6.8 billion for the 2028 Summer Games. 

The 2024 Olympic Games will be broadcast in the U.S. on NBC, its Peacock streaming service, and Telemundo. In 2014, NBC Universal signed an extension with the International Olympic Committee (IOC) to broadcast six Olympic games from 2021 through 2032 for $7.75 billion. NBC executives hope the 2024 Olympic games reverse the decline in Peacock subscriptions, despite recent price increases of $20 for annual plans and $2 for monthly plans. 

Peacock subscribers increased from 4 million in mid-2021 to 33.5 million during the first quarter of 2024.  However, in the second quarter of 2024, Peacock experienced its first quarterly decline losing 500,000 subscribers.  Peacock will stream weekly college football games as part of the Big Ten Conference’s new media package this fall.  In addition to Big Ten games, six Notre Dame football home games will stream on Peacock simultaneously with the linear NBC national broadcast.  Peacock will be the exclusive outlet for Notre Dame’s home game with Louisville on September 28thThe controversial move by the NFL to grant Peacock exclusivity to a playoff game last January (featuring eventual Super Bowl champion Kansas City Chiefs) angered many football (and Taylor Swift) fans but resulted in an average of 23 million viewers, the largest live streaming event in the U.S. Peacock also has the exclusive rights to Green Bay Packers vs. the Philadelphia Eagles in Brazil on Friday, September 6th.  With these strategic additions to its streaming lineup, Peacock aims to regain momentum and attract a broader audience in the competitive streaming market.

The Return of EA Sports College Football Video Game

The Return Of Ea Sports College Football Video Game

This week marks the return of the Electronic Arts (NasdaqGS:EA) college football franchise for the first time in 11 years.  The video game originated in 1993 as Bill Walsh College Football (the former head coach of Stanford University and three time Super Bowl champion with the San Francisco 49ers) but changed its label to College Football USA and then to NCAA Football.  The franchise ended after NCAA Football ’14 (released in summer 2013) because of legal disputes regarding the usage of name, image and likeness (NIL) of the players and violation of the Sherman Antitrust Act. 

The legal issues began in May 2009 with an NIL lawsuit filed by former Nebraska football player Sam Keller against EA.  Former UCLA basketball star Ed O’Bannon filed a similar lawsuit.  In January 2010, U.S. District Court of Northern California Judge Claudia Wilken granted a motion to consolidate several cases against EA, the NCAA, and the Collegiate Licensing Company.  In August 2012, O’Bannon filed a motion to include current student athletes and to allocate proceeds from NCAA football and basketball video games into trusts with the proceeds paid at the end of their eligibility.  The legal battle continued to a point where the NCAA and its major conferences did not renew its licensing deals and the franchise ended.

In early February 2021, EA Sports teased the return of its popular college football franchise, although acceptance by all major schools was not universal, citing uncertainty with ongoing legal concerns regarding NIL for players.  Although the Alston decision by the U.S. Supreme Court in late June 2021 was a narrow ruling regarding educational-related benefits to student athletes, the Court signaled an end to the practice of NCAA prohibiting compensation for NIL.  Just days later, on July 1, 2021, the NCAA officially allowed student athletes to profit off their NIL.  EA Sports announced in 2023 that NIL would be a part of the next college football video game. 

EA Sports will pay each player $600 plus a copy of the video game.  Certain players have or will receive more compensation to help promote the game.  Individual schools will be paid by tiers according to their finish in the Associated Press rankings over a ten year period through the 2023 season.  13 schools in Tier 1 will receive a minimum payout just under $100,000.  Tier 2 schools will receive approximately $60,000, Tier 3 will receive $40,000, and Tier 4 will receive $10,000. The renewed version of the game, College Football 25 is expected to sell more than 3 million copies, perhaps outpacing the popular Madden NFL series for this cycle.

The release of EA Sports College Football 25 is available on the latest generation of PlayStation and X Box game consoles.  The standard version is priced at $69.99 and is accessible starting 12am on Friday, July 19thThe Deluxe version for $99.00 or $149.99 bundle with the next edition of video game Madden will grant early access, perhaps as early as 4pm EST this afternoon.  EA reported annual revenue of $7.6 billion and EBITDA of $2 billion for the fiscal year ended March 31, 2024.  Capital IQ estimates EA’s EBITDA margin to increase from the mid 20 percent over the last three years to mid 30 percent over the next three fiscal years.

A New Chapter of College Football Begins in 2024

A New Chapter of College Football Begins in 2024

By Brent Shockley

Change has been consistent throughout the history of college football, but the sport as we know it will look very different in Fall 2024.  Four schools (Washington, Oregon, University of Southern California (USC), and the University of California at Los Angeles (UCLA) are leaving the Pac-12 Conference to join the Big Ten Conference for the 2024-2025 school year.  Utah, Arizona, Arizona State, and Colorado are departing for the Big 12 Conference.   Stanford and the University of California Berkley (Cal) are joining the Atlantic Coast Conference along with Southern Methodist University (SMU, located in Dallas).

The Universities of Oklahoma and Texas will depart the Big 12 to join the Southeastern Conference (SEC).  Many of the moves don’t make (common) sense and will result in collateral damage for others but they are driven by the billions from multi-year mega television deals.

Why is this happening?

The price of sports’ rights have been on an exponential rise since streaming and on-demand allowed consumers to bypass or completely ignore advertisers in watching dramas and/or sitcoms.  Sports are generally consumed in real-time, making it more valuable to advertisers in our streaming-happy society.  But as college sports media contracts continue to rise, the networks want a higher return on investment.  As a result, major brands in the sport are consolidating for more desirable TV matchups to attract more viewers. Conferences are dropping divisions to enhance scheduling flexibility. Many college football fans will initially struggle to adjust to the new reality of tougher schedules, more volatility in records, and, for those that wager, closer point spreads.

The future of college football will resemble the National Football League for (NFL) for good reason…. from the networks’ point of view.  NFL broadcasts represented 93 of the top 100 TV programs in 2023, up from 82 the prior year.  Three college football games made the top 100 list.  None from the National Basketball Association, college basketball, Major League Baseball, or the National Hockey League.

The CFP title game between Michigan and Washington drew 25 million viewers, second to the iconic Rose Bowl’s 27+ million viewers on New Year’s Day, which served a playoff semi-final between Alabama and Michigan.  The other playoff semi-final, the Sugar Bowl between Texas and Washington, drew nearly 19 million viewers in primetime.  Despite the frustration of fans regarding opt-outs of key players in the non-playoff bowl games to enter the transfer portal or preserve their health for the NFL draft, mid to lower tier bowls still rate higher than alternative programming (such as pro or college basketball) for networks like ESPN.

The 2024 college football postseason will look very different.

The College Football Playoff will expand from four teams to 12 teams next season.  The top four teams (with conference championships as part of the criteria) will get a first-round bye.  The other eight teams will compete in four games, the first on the evening of Friday, December 20th, and three games on Saturday, December 21st.  The initial round will be hosted on campus by the higher-ranked team.

The quarterfinals and semifinals will be played within the bowl system with the following schedule:

  • December 31, 2024 – Vrbo Fiesta Bowl (CFP Quarterfinal)
  • January 1, 2025 – Chick-fil-A Peach Bowl, Rose Bowl, and Allstate Sugar Bowl (CFP Quarterfinals)
  • Thursday, January 9, 2025 – Capital One Orange Bowl (CFP Semifinal)
  • Friday, January 10, 2025 – Goodyear Cotton Bowl (CFP Semifinal)

The reason for the Thursday and Friday semifinal games is to avoid the NFL’s Wildcard weekend which involves six games from Saturday through Monday.  The CFP national championship game will remain on Monday night but moved back on the calendar to January 20th.

The original four team playoff contract was not set to expire for another two years, but leaders amended the playoff to appease fans and to get additional revenue.  ESPN has been the exclusive broadcast partner for the current playoff system at $470 million per year and is reportedly in negotiations to pay $1.3 billion annually for the new 12 team, 11 game format.  There is support among many leaders and partners in college athletics to create a multi-network syndicate for the playoff, similar to the NFL or the NCAA Men’s Basketball Tournament.  Although ESPN may control the rights to the next playoff (reportedly over the next eight seasons), there could be pressure to sublicense some of the earlier round games to other networks.  The pressure would likely come from the Big Ten Conference, which recently signed a 7-year, $8 billion deal with Fox, NBC and CBS and ended its 57-year broadcast partnership with the ABC/ESPN after the 2022 season.  CBS and the SEC concluded a long-time relationship that gave CBS priority for its mid-afternoon telecast and exclusive rights to the SEC Championship game.  ABC/ESPN will be the exclusive broadcast partner of SEC athletic broadcasts going forward as part of a new 10-year media deal that starts in 2024.

Is it Time to Change the Name of the Most Valuable Player Award?

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Is it Time to Change the Name of the Most Valuable Player Award?

Is the Most Valuable Player really that?  Or, is he the Best Player?  Or, is that the same thing? 

The answer might not be as obvious as you think.

Consider the NFL as one of the better proxies for analysis, in part because of the hard salary cap.  The MVP is usually awarded to the player that does well personally (i.e. has some of the best stats like quarterback (QB) rating, total touchdown passes and touchdown/interception ratio, total rushing yards, etc.) and helps carry their team to wins and playoff berths.  You would think that those in consideration for the award are some of the highest paid players in the NFL.  Since they are often quarterbacks, let’s take a closer look.

It turns out of the 32 starting QBs, 12 make single digit annual salaries (yes, in the single digit millions) and 20 make double digit salaries (the vast majority over $20 million).  One would expect the MVP is most likely to come from the pool of 20 since there must logically be a correlation of salary to performance, and in turn team success.

In fact, of the 12 teams that made the playoffs this year, 6 QBs made single digit salaries and 6 made double digit salaries.  So, while 30% of the highly paid QBs made the playoffs, 50% of the lower paid guys got in.  The average salary of QBs who made the playoffs was $12.7 million, while the average salary for those that did not was $18.3 million.1

Further analysis shows that there is a negative correlation between salary and playoff seeding.  That is, some of the highest seeded teams (normally with the most wins) are the Chiefs (Mahomes), Texans (Watson), Rams (Goff), Bears (Trubisky).  In fact, the top 6 highest paid QBs are not in the playoffs at all (Aaron Rodgers, Matt Ryan, Kirk Cousins, Jimmy Garoppolo, Matthew Stafford, Derek Carr).

What’s the explanation?  In the era of the salary cap, being in the first four-year contract period (Prescott, Mahomes, Watson, Goff, Trubisky, Jackson), or taking a discount (Brees, Brady, Rivers, Wilson, Luck make $20 to 25 million) saves cap room to pay other good players, thus making the team better and, arguably, the QB more valuable.

When looking at salary relative to production, the difference is stark.  This year, Rodgers earned $1.3 million per passing touchdown thrown, while Prescott earned just $30 thousand.  In terms of salary per win, Rodgers was paid 82 times that of Prescott.

The point is value has to be considered in the context of cost (i.e. salary), as does the value of anything!  The more the cost, the less valuable, all other things equal.  Therefore, while good QBs might make more, they might be less valuable, or at least no more valuable than cheaper QBs. 

It turns out that maybe the most valuable quarterback is not the “best” (all other things equal) and/or highly paid so long as their lower salary helps create better play and wins, which apparently it does.  Sorry, Aaron Rodgers.

Nfl Mvp

1. Lamar Jackson and Nick Foles were utilized as the QB for their respective playoff teams.

For more information, contact:

Marty Hanan is the founder and President of ValueScope, Inc., a valuation and financial advisory firm that specializes in valuing assets and businesses and in helping business owners in business transactions and estate planning.  Mr. Hanan is a Chartered Financial Analyst and has a B.S. Electrical Engineering from the University of Illinois and an MBA from Loyola University of Chicago.

 

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Ten Reasons to Get a Business Valuation Prior to a Transaction!

Top Ten Reasons to get a Valuation

Business owners and shareholders cannot adequately plan for a sale or merger unless they understand the price that the business will bring in a fair transaction.  In order to know this price, an appropriate valuation is required.

Top Ten Reasons To Get A ValuationThe right valuation will:

  1. Clearly indicate the value and value drivers of the business, arming sellers with the tools necessary to negotiate the best possible price.
  2. Identify how to support a higher value prior to the sale by adjusting for related-party transactions and/or expenses (e.g., owners’ compensation, related-party leases, and other perks).
  3. Help determine the optimal time for a sale by gaining an understanding of general M&A trends and specific trends in your industry.
  4. Show expected future wealth and returns under multiple scenarios: hold for now, sell all or some, recapitalize with debt or new equity partners, bring in a strategic partner, invest new capital for growth, etc.
  5. Help with retirement planning by structuring a transaction to minimize estate taxes.
  6. Help determine optimal transaction terms, lowering risk and improving returns.
  7. Show you how your business compares to your peers. This will help identify areas to increase the value of the business.
  8. Show the “intrinsic value” of the business under current ownership and the “fair market value” of the business to others.
  9. Assess and demonstrate synergies to a specific-buyer, supporting that they could pay a price above the fair market value, and still earn above-market expected returns.
  10. Help identify the segments of your business that are most valuable, allowing management to focus on those areas that will most impact the overall business’ value.

For more information, contact:

Marty Hanan is the founder and President of ValueScope, Inc., a valuation and financial advisory firm that specializes in valuing assets and businesses and in helping business owners in business transactions and estate planning.  Mr. Hanan is a Chartered Financial Analyst and has a B.S. Electrical Engineering from the University of Illinois and an MBA from Loyola University of Chicago.

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Playboy Mansion Sells for $100 Million

 

Playboy Mansion Sells For $100 Million

Playboy Mansion Sells for $100 Million

A principal of a private equity firm purchased the Playboy Mansion, but Hugh Hefner is allowed to remain at the residence until he moves or dies – reportedly for $1 million in annual rent.  The purchaser also bought the next door property in 2009 for $18 million.  Once Hefner is out/dead,the two properties will be combined into a single 7.3 acre estate. Playboy Mansion Sells for $100 Million.

The new “owner”, 32 year old Daren Metropoulos, is the son of billionaire investor Dean Metropoulos.  He flipped Pabst Brewing Co two years ago for $700 million in cash, a $550 million profit.

The Playboy Mansion is reportedly just shy of 22,000 square feet – although many news outlets use an estimate 20,000.

A 50,000 square foot residence called Fleur de Lys sold in 2014 for $102 million.  It was on the market off and on for 7 years with an original list price of $125 million in 2007 after the divorce of Metro Networks founder David Saperstein and his socialite wife, Suzanne.

The 56,500 sqft residence of former TV producer Aaron Spelling sold for $85 million in 2011 to the 22 year old daughter of Formula 1 billionaire Bernie Ecclestone.  It was reportedly on the market in 2014 for $150 million (after $20-25 million refurbishment)

The table below summarizes the three transactions and the listing on the Spelling home.

Playboy Mansion Sells For $100 Million

Based on the comparable transactions of Fleur de Lys and the Spelling home, as well as the current asking price of the Spelling home, the Playboy Mansion sold at a premium of close to $2,000/sqft or $44,000,000.


Tags: Playboy Mansion Sells for $100 Million

Playboy Mansion Sells For $100 Million

Brent Shockley

SENIOR MANAGER
bshockley@valuescopeinc.com

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Value of High-Intensity Exercise

Value of High-Intensity Exercise

As part of my never-ending quest to value everything, I have attempted to value exercise – not just any exercise, though. I’m talking rigorous, consistent, intense exercise.  The kind of exercise that “gym rats” do – once a day, maybe twice a day. Value of High Intensity Exercise.

I’m talking a combination of metabolic conditioning1 and weight training.   I’m not talking about walking the dog or even walking fast.   I’m not talking about light weights either.   I’m talking about getting the heart rate up to 80%, maybe 90% of maximum levels during interval training, and weight training to the point where your muscles fail with 6 to 12 reps at, say, 80% of your max one-rep weight.   I’m talking about averaging at least an hour a day, for at least 300 days a year, for the rest of your life!

I’m neither a doctor nor a trainer, but I am a valuation expert and a gym rat.  I’ve read numerous books and articles about the benefits of rigorous exercise and I have practiced what they preach (more so in the last couple of years).  I’m on a bike almost every morning between 30 and 60 minutes, sometimes cruising at 120 beats per minute (BPM), sometimes doing intervals reaching 150 BPM (my theoretical max is 160 at age 60 but my real max is probably 170).2  I’m also in the gym 5 to 6 days per week lifting heavy weights (e.g., benching 125% of my body weight for ten reps).

Relative Health and High-Intensity Exercise

My analysis begins with a 50-year-old male.   This individual currently has a certain level of health.  I measured the individual’s health going forward relative to the individual’s current level of health.  I refer to this as the individual’s relative health.

Now, let’s presume that the individual can choose to either: 1) lead a sedentary lifestyle for the rest of his life, or 2) lead an active lifestyle where he engages in the type of high-intensity exercise that I have described above.  If the individual chooses to lead a sedentary lifestyle, then his health will decline more rapidly, and he will have a lower life expectancy.  The graph below illustrates the expected relative health of our individual for the two life paths.

Value Of High Intensity Exercise

Without getting into the biology of why both high-intensity metabolic conditioning and weight training are so important and why the combination improves relative health and life expectancy, I have developed a simple model of the “economic” value of high-intensity exercise.3

The Components of Value for High-Intensity Exercise

There are two components of value to almost everything – the monetary component and the psychological component.  The monetary component refers to the value that results from changes in an individual’s cash flow as a result of high-intensity exercise, while the psychological component refers to the value gained from non-monetary changes, such as improved self-image.  You may ask, how do you place a value on non-monetary changes?  Well, I discuss that in more detail below.

Monetary Benefits of High-Intensity Exercise

I identify and model four monetary benefits and costs of high-intensity exercise:

  1. Improved earnings – Various studies (as well as common sense) suggest that fit people earn more. One such study suggests about 9% more.
  2. Longer work life – Of course, if you’re fit and healthy, you can have a longer work life (i.e., a longer period of earnings). Therefore, my model assumes you retire at 70 instead of 65.
  3. Lower health care costs – Also, your health care costs will be less. My research suggests that a 50% savings over an average normal cost of $2,000 per year is reasonable (but that savings increases in real terms as we age).
  4. Cost of working out – To be fair, I need to subtract the cost of working out (e.g., a fitness club, maybe a trainer too).

Assuming wage growth

Assuming wage growth equals inflation and is offset by the time value of money, the monetary value of a commitment to this type of exercise for our 50-year-old man making $100,000 annually is about $580,000 in present value terms.  Now admittedly, I’m also making a few other assumptions, namely, there is no opportunity cost to exercise, you would be doing something unproductive with the time, exercise increases your productivity generally, exercise is enjoyable, and/or some combination of all of that.

The graph below shows the value and contribution of each of the monetary components.  Improved earnings contribute 19%, or $144,000, of the value from monetary benefits.  The longer work life is the largest monetary benefit, contributing 69%, or $510,000, to the total value from monetary benefits.  The monetary benefit of lower health care costs was a nominal 1%, or $6,000, of the total value from monetary benefits, although this is dependent on the individual’s starting level of health.4  The cost of working out is approximately $82,000 for the individual’s life and reduces the value from monetary benefits by 11%.  The total monetary value of high-intensity exercise is therefore $578,000.

Value Of High Intensity Exercise

Psychological Benefits of High-Intensity Exercise

The second, and perhaps the more interesting component to ponder, is the psychological component to the value of high-intensity exercise.  I identify three primary psychological benefits of high-intensity exercise:

  1. A healthier life – As a proxy for the value of a healthier life, one can conduct a survey to determine the wage sacrifice an individual would be willing to accept for a healthier life. I assume 10% of wages based on an informal poll I conducted.  Further, I assume that the psychological benefits of a healthier life increase as you age, quantified by the difference in the two relative health decay curves (see graph above).
  2. A longer life – From the actuarial tables and various studies, I assigned an increased life span of 12 years to the man doing this for the next 40 years (living to about 90 (a “gym rat” for life) versus 78 (relatively sedentary)).5  But what’s that worth?   That’s a tough one, but there is a field of damages called hedonic damages that attempts to value pre-mature death.  For purposes of this blog, I will assume the value of each extended year is the same as his real wages.
  3. An improved self-image – And what about self-image?  Here I look at the cost of cosmetic synergy as a proxy and get a result of about $2,500 per year.   While the self-image gap grows over time between decay and “growth” (see relative health graph above), I will assume that self-image is worth less as you age such that they offset, and the value of self-image is therefore constant over time.

What does this all add up to?  About $1.7 million.  The graph below shows the value and contribution of each of the psychological components.  A healthier life is worth about $371,000 and contributes 22% to the psychological value.  An additional 12 years of life is worth $1,200,000 and contributes 72% of the psychological value.  Improved self-image is worth $103,000 and contributes 6% of the total psychological value.

Value Of High Intensity Exercise

Total Value of High-Intensity Exercise

The total economic value of high-intensity exercise is about $2.25 million, which consists of $578,000 from monetary components and $1,674,000 from psychological components.

Value Of High Intensity Exercise

Modeling Details

For those modeling geeks who are interested, this section covers the details of the model.  For everyone else, you can skip this section and proceed to the concluding thoughts.

The primary assumptions of the model are captured in the table below.

Model Assumptions

Value Of High Intensity Exercise

The table below contains the estimated benefits for the monetary components based on the above assumptions.  Health care costs turn negative in the model at age 79 due to the longer life expectancy under the high-intensity exercise case.  There are no expected health care costs at age 79 and beyond under the sedentary case because the individual is expected to be dead (statistically speaking).

Value Of High Intensity Exercise

The table below contains the estimated benefits for the psychological components based on the above assumptions.  The estimated value of a healthier life is estimated as 10% of the individual’s annual salary multiplied by one plus the difference in relative health.  For example, at age 60, the individual’s relative health is 100% under high-intensity exercise and 88% under sedentary.  The value of a healthier life would be $11,200 (= $100,000 × 10% × (1+100%-88%)).

Value Of High Intensity Exercise

Concluding Thoughts

One way to think of this is if you’re about 50 and your net worth is $2.25 million, you would double it by committing to a rigorous metabolic conditioning and weight training exercise program.  Seems like a good investment, monetarily and psychologically.

Notes:

  1. I use the term metabolic conditioning to refer to both aerobic and anaerobic exercises designed to stimulate and train the circulatory, respiratory, and energy production systems of the body.
  2. Interestingly, you can get similar results from some hobbies – but they have to be the right ones: mountain biking and cross country skiing to name a couple. In my case, I’m the drummer of a rock band and trust me, it works.
  3. I’m not qualified to opine on the physiological effects of high-intensity exercise. If you are interested, please see, for example, the book titled Younger Next Year by Chris Crowley and Henry S. Lodge, M.D.
  4. A significant reason the total benefit of lower health care costs is so minor is that you will, of course, incur additional health care costs because you are living much longer.
  5. The average actuarial life is 81.

Tags: Value of High Intensity Exercise, High Intensity Exercise, Intensity Exercise Benefits, Monetarily Benefits of Intensity Exercise, Psychologically Benefits of Intensity Exercise

Marty Hanan is the founder and President of ValueScope, Inc., a valuation and financial advisory firm that specializes in valuing assets and businesses and in helping business owners in business transactions and estate planning.  Mr. Hanan is a Chartered Financial Analyst and has a B.S. Electrical Engineering from the University of Illinois and an MBA from Loyola University of Chicago.

 

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UFC Valuation Rivals the Dallas Cowboys

UFC Valuation Rivals the Dallas Cowboys

The slowest sports wUfc Valuation Rivals The Dallas Cowboyseek of the year got off to a Ronda Rousey-esque start on Monday with the announcement that the Ultimate Fighting Championship (UFC) has been sold for $4 billion to talent agent WME-IMG and a group of private equity investors.  The mixed martial arts league, founded in 1993, was near bankruptcy in late 2000 when Dana White, working as the manager for UFC fighters Tito Ortiz and Chuck Liddell, contacted childhood friend and casino operator Lorenzo Fertitta about purchasing the struggling league from Semaphore Entertainment Group.  Lorenzo Fertitta and his brother Frank formed Zuffa, LLC to purchase the league for $2 million in January 2001.  Mr. White was installed as president and a part owner (9%). UFC Valuation Rivals the Dallas Cowboys.

The Fertitta brothers and White began to streamline the sport with rules and regulations to appease the concerns of broadcast partners and state governing bodies previously unwilling to sanction fights.   After three years of significant losses and relying solely on the financial resources of the Fertitta brothers, the league’s popularity exploded in 2005 with the debut of the Ultimate Fighter television show on Spike TV.   The mainstream media began to take notice of the league’s appeal in 2006 when a fight between Tito Ortiz and Ken Shamrock scored higher in the 18-34 male demographic than several games of the World Series.

The majority of UFC’s revenues originate from pay-per-view with additional revenues from the league’s TV deal with Fox and its over-top-streaming (OTT) service UFC Fight Pass   The Fox media rights deal signed in 2011 provides an average of $100 million per year through 2018 and the league has sponsorship deals with Bud Light, Reebok, Monster Energy, EA Sports, Toyo Tires, Harley-Davidson and MetroPCS.

Ufc Valuation Rivals The Dallas Cowboys

The purchase price of $4 billion is the largest of any sports organization.  It is nearly double the amount paid for the Los Angeles Dodgers in 2012 and the Los Angeles Clippers in 2014 and equivalent to Forbes’ latest valuation of the Dallas Cowboys. A valuation comparison of the UFC deal and the latest valuation of the Dallas Cowboys is presented in the following table.

Ufc Valuation Rivals The Dallas Cowboys

The UFC deal represents an annual return of 63.3% over 15.5 years compared to 13.1% for Jerry Jones’ investment in the Dallas Cowboys. (Mr. Jones paid $140 million in 1989)  The Cowboys recently eclipsed Real Madrid as the most valuable sports franchise in the world.

The acquisition of the UFC was led by William Morris Endeavor-International Marketing Group, a sports and entertainment talent agency.  WME purchased IMG in 2013 for $2.4 billion.  WME has been an active investor in sports entities, forming a strategic partnership with Zumba Fitness in 2012, acquiring an agency representing e-sports players in 2015, and purchasing the fast growing Professional Bull Riders (PBR) in April 2015.

Silver Lake Partners is a private equity firm that owns a minority stake in WME-IMG and has invested in Dell, Go Daddy and sold a $1.9 billion controlling stake in Skype to Microsoft for $8.5 billion.  Other investors include Kohlberg Kravis Roberts and MSD Capital (private investment firm of Michael Dell).  The Fertitta brothers will no longer be involved in managing the league but will retain a small ownership stake.  Dana White will remain UFC’s president with a new five-year deal which reportedly includes 9% of annual profits.

Mr. White will continue to balance the task of growing the league for its new owners while managing the volatility and compensation demands of the league’s top talent.  Ronda Rousey has generated a lot of interest in the UFC outside of the male 18-34 demographic and she is one of the league’s most marketable assets despite her stunning loss at UFC 193 in November 2015.  Rousey has landed several product endorsements and recent movie cameos.  However, Ms. Rousey’s return to the “Octagon” may not happen until late 2016 or early 2017.

The league’s most recognizable men’s fighter, Conor McGregor, was scratched from last weekend’s UFC 200 card in April because of a dispute over participation in promotional events.  McGregor responded with a two day retirement from the sport.  UFC had to scramble in the days before last weekend’s UFC 200 as popular fighter Jon Jones was pulled from the main event after failing a pre-fight drug test.  Mr. Jones’ status remains unclear and he could face a two-year suspension.

Despite the pre-event turmoil, UFC 200 set records for attendance and gate receipts in Las Vegas and early estimates suggest the pay-per-view buys will be one of the top three in league history.  Mr. White shuffled the main card to feature bouts between Amanda Nunes and Miesha Tate and the return of former UFC fighter and current WWE star Brock Lesnar to face Mark Hunt.   UFC 202 scheduled for August 20th will feature the anticipated rematch of Mr. McGregor and Nate Diaz.  In March, New York became the last state to sanction MMA fights and the UFC is looking to stage a late 2016 event in Madison Square Garden.

Looking ahead, the company will continue develop its OTT platform Fight Pass and distribution network through multiple platforms such as smart-TVs and device and video game systems.  The UFC could double its annual cable rights revenue from $100 million to $200 million beginning in 2019.  Although cable networks (most notably ESPN) have come under fire recently for subscriber losses, unbundling and ala carte cable packages, the Big Ten Conference recently negotiated a six-year media rights deal with Fox, ESPN and CBS that tripled the league’s television revenue.

The UFC deal provides lead investor WME-IMG closer ties to the league’s marketable stars for business opportunities outside the Octagon.  It is assumed the new owners will push global expansion, especially into the Chinese market.  Several of the rumored bidders for the UFC in recent months were backed by Chinese investment firms.


Tags: UFC Valuation Rivals the Dallas Cowboys, UFC Valuation, Dallas Cowboys Valuation

Ufc Valuation Rivals The Dallas Cowboys

Brent Shockley

SENIOR MANAGER
bshockley@valuescopeinc.com

 

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Atlanta Falcons aim to revolutionize fan experience with lower concession prices

Atlanta Falcons to Lower Concession Prices

Atlanta Falcons To Lower Concession PricesIn 2010, the Atlanta Falcons announced plans to construct a new retractable-roof, multi-purpose stadium to replace the Georgia Dome, the team’s current home field. Thus, in 2014, the Mercedes-Benz Stadium, which will be home to both the Falcons and Atlanta United FC of Major League Soccer (MLS), officially broke ground and is expected to cost a total of $1.4 billion. Considering the Mercedes-Benz brand name, the price point of tickets, and the cost of concessions, the overall cost of attendance would likely rank low on the affordability scale for most NFL fans. However, the Atlanta Falcons are seeking to change that perception and drive higher game attendance with a new, low-price concessions plan to be implemented at the stadium’s opening in 2017.

According to the announcement, all concession items will be priced at street value. Hot dogs will be priced at $2.00, 2.65 times lower the 2015 NFL stadium average of $5.29. Additionally, $2.00 soft drinks, much lower than the NFL’s average $4.79 20-ounce soft drink, will feature unlimited refills at self-serve stations to provide for easier access. Moreover, pretzels, Dasani bottled water, and popcorn will also be priced at $2.00. Slices of pizza, waffle fries, and bags of peanuts will run $3.00 each. The stadium will also feature food and beverage items from nationally recognized chain restaurants but at the same prices fans would pay at regular locations. Thus, depending on the items selected, the Falcons claim a family of four can eat for around $30.00.

Overall

Overall, consideringAtlanta Falcons To Lower Concession Prices that concession prices only comprise a small percentage of an NFL team’s annual revenue, this revolutionary change in concession prices is unlikely to drastically hurt or help the organization’s bottom line. For example, the Indianapolis Colt’s Lucas Oil Stadium only generated $5.2 million in food and drink sales in 2013, compared to $226.4 million in share of national revenue that each team received from television revenue, national sponsorships, licensing, and merchandise sales.

This does not include the revenue generated from either ticket or local retail sales. Thus, from a financial valuation standpoint, this proposition makes sense, as it will likely drive ticket sales, which would offset the lower food and drink price points.  This strategic move to improve the fan experience comes amid declining gate attendance in many venues across the NFL.  The number of fans attending NFL games has fallen from 20.3 million in 2011 to 17.5 million in 2015.  The Falcons saw a decline of 2.5% from the prior year.

“Fan-First”

This new “fan-first” concession pricing plan will be in effect at Falcons games, Atlanta United soccer games and other major sporting events in the new stadium, including the college football national championship game in January 2018 and the NCAA Men’s Final Four in April 2020. These prices may even remain during the 2019 or 2020 Super Bowl for which Atlanta is a finalist.

Atlanta Falcons Aim To Revolutionize Fan Experience With Lower Concession Prices

Brent Shockley

SENIOR MANAGER
bshockley@valuescopeinc.com

 

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Your boss hates March Madness….

March Madness Employee Productivity

Are you one of the more than 60 million Americans that filled out a March Madness tournament bracket at work this year? How about one of the 1.5 million employees streaming the NCAA Tournament online and on your company’s dollar? If you fall into either of these categories, you are a contributor to $1.9 billion dollars of productivity costs that business are expected to lose during March Madness this year.

This estimate was made by global outplacement firm Challenger, Gray & Christmas, Inc., is based on the number of working Americans who are likely to be caught up in March March Madness Employee ProductivityMadness: the estimated time spent streaming games and filling out brackets; and average hourly earnings, which according to the Bureau of Labor and Statistics is at $24.78 in January of this year.

This estimate could actually be lower now that Kentucky and Michigan State have been knocked out of the race but either way many employees will still tune in.

With all of the potential dollars wasted on a lack of productivity during March Madness the question arises: should companies prohibit workplace pools and block access to streaming sites?

The CEO of Challenger, Gray & Christmas says that employers shouldn’t because March Madness is a national tradition and attempting to prevent your employees might actually do more harm than good in the form of employee morale and loyalty.

So now we’re curious, have you spent any time at work filling out a bracket or streaming a game online? Don’t worry, we won’t tell.

Have you spent any time on March Madness at work this year?

Yes
No

Quiz Maker

 

Marty Hanan is the founder and President of ValueScope, Inc., a valuation and financial advisory firm that specializes in valuing assets and businesses and in helping business owners in business transactions and estate planning.  Mr. Hanan is a Chartered Financial Analyst and has a B.S. Electrical Engineering from the University of Illinois and an MBA from Loyola University of Chicago.

 

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